It’s an investment. Some dump money in stock some in animals. Buy two make babies sell what you don’t need/want. Return your investment. Bigger the investment, bigger the return. Spend $100 on two bearded dragons make babies get a few hundred back. Spend a few grand on a lace pair, breed get a few thousand back. The struggle is breeding, That is where the work is. Not everyone is successful with every species. Some are harder than others. Which makes them more rare.
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