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This complaint comes up periodically - from the perspective of one that posts ads for several different species, sometimes posting individual ads makes sense...sometimes it doesn't. Maybe the seller wants to attach 4 pics of each animal, to save himself multiple requests for more - under the current rules, it isn't possible to put 4 different animals in 4 successive posts in an ad; so the alternative is to post them in separate ads.
Personally, I tend to only run a few ads at a time - but that has more to do with my willingness to deal with inquiries than anything else. If somebody else wants to post 10 ads, and I feel that my ads are getting overlooked - I can change my ads, post more of them, delete and repost, bump, etc. Advertising is what you put into it.
At some point, we may very well have to impose some restrictions on the number of ads...but, I don't see any indication that it is needed now.
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