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I think that if someone takes part in a large contest like this, the handling of the contest itself becomes an advertisement for the businesses involved. There was a recent very large BOI thread on a different tegu contest and in my opinion one of the parties injured his own reputation by the way he handled the issues.
Here, not announcing the winners, not thanking the contestants for their time, sends a red flag. I'm left wondering where the winner was valid or whether this was all a setup. Had I taken the time to go follow on Instagram and then be let down like this, I might go to the link I posted above and let Instagram investigate.
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