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A good account rep should be able to get decent discounts for you. I'm a small taters shipper, but my rate has been cheaper than/right at what any third party label supplier has been.
If you don't have your own account, one of the third party peeps is the way to go.
ETA - added a couple screenshots for the heck of it, based on my last shipment. 12x12x10 5 pound box is my standard, shipped to a hub.
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