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Naive? Do you use Google or any of it's products? Do you run windows? Do you visit sites with flash content? Do you facebook? Twitter? Snap chat? etc etc.
All of these sites collect your location info and browsing info and share it with their partners, and their partners share it and so on and so on. If you have a credit card, your financial info is shared with their partners, and they share it with their partners, etc. If you have auto insurance, the same. Home owners insurance, the same. Apple or Android phone...guess what?
Your argument is invalid unless you live in a cave completely off the grid. Which you don't since you are here. Your IP address alone is all that's needed.
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