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I suspect that some of the people don't even know that they are setting up a recurring subscription. When looking at the subsription page, the Contributing level membership is the second option listed....when clicking on price, one is presented two options: 1 yr $25 and 1 yr* $25. (attachment 1)
There is no obvious notation that the 1 yr* is a recurring subscription, unless/until one scrolls past the next 70 (or so) options; where, at the bottom of the page, it states: Validity periods marked * indicate that purchasing this subscription is recurring, this means after the period is complete it will automatically be renewed. (attachment 2) Relatively few people read the large bold print when it is put someplace obvious...I'd bet that hardly anybody scrolls past all the forum sponsorships to see that message.
It might be helpful to move that statement up to the top of the page, or to insert a step requiring them to agree to the recurrent subscription.
(images below enlarged for ease of viewing)
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