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This logic doesn't make sense. You want to keep the BOI around, despite its lack of popularity, by now ADDING a paywall? Wouldn't it make MORE sense to just charge a flat fee to people wanting to post ads, since that would incentivize them to make money off of potential sales? You're looking at it all wrong. I understand your reasoning, but it's just an inevitable failure. Most sites charge people to post ads - because you're making money off of free advertising. You being the users, not you the admin. Trying to resurrect or justify something that is free that is waning by making it harder to access (regardless of the headache to you) doesn't make any logical sense to your audience or users. Years of cataloged information lost forever for something new users won't even notice.
Again, I understand your reasoning. From a principled standpoint, it makes perfect sense. From a 'driving traffic' standpoint principles do not apply from the user's perspective.
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