Membership fee

Although the $25 level fee for membership is in my opinion moderate, there are ways for some who visit the site to decrease that cost: Some people here have reptiles for pets, but for anyone who buys and sells reptiles or related equipment or accessories even in a small way, the membership fee here may be deductible from your income as a business expense (ask your accountant).
And for the people who work for a larger reptile related business or enterprise, such as a shop, store, zoo, etc. request that the company purchase your annual membership for you and then their accountant can look into deducting that expense.

I agree and that’s what I do, it’s advertising.