Snake Repellent?? Huh?

I was at Lowes the other day and stumbled across this... what?!?
Any ideas how this is supposed to work?

Personally, I'd like to see people eat it....

(Or maybe you keep it in your pocket and throw it at the snake???)

I guess because the sulfur in it makes it smell bad and that repells them?

Claims 91% effective rate "As snakes move around, they use their tongues to pick up chemical signals in their environment. The signals pass through a sensory organ called the Jacobsen’s Organ, which interprets them and sends them to the brain to help a snake navigate. Upon encounter, Snake-A-Way temporarily disrupts the function of the Jacobsen’s Organ, which disorients the snake and causes it to slither away in search of fresh air. "

Originally Posted by Helenthereef

(Or maybe you keep it in your pocket and throw it at the snake???)

Very effective! 5% success rate, but hey it works!

Originally Posted by AbsoluteApril

I guess because the sulfur in it makes it smell bad and that repells them?

Claims 91% effective rate "As snakes move around, they use their tongues to pick up chemical signals in their environment. The signals pass through a sensory organ called the Jacobsen’s Organ, which interprets them and sends them to the brain to help a snake navigate. Upon encounter, Snake-A-Way temporarily disrupts the function of the Jacobsen’s Organ, which disorients the snake and causes it to slither away in search of fresh air. "

So you pour this around your snake room or out in the yard and create a "snake fence" to trap them inside... hum, Million $ idea...not