Ads, Sponsoring and Membership Abilities

I have set up all the relevant things like membership, sponsored ads and ads themselves for this forum.

While I have been trying to find an FAQ or post about it, I really want to know what are the rules around responding to someones thread with a link to our website/product when it relates to the subject of the thread? Say for instance someone is mentioning they would like some kind of product X and we had X, could we reply to their thread to point them to our website to the product page of X?

We are members on a forum here in Australia and as part of being a sponsor, it allows you to reply to other members with links to your site (as long as it relates to the original thread or the way the thread has evolved). Is this similar here?

I don't think anyone would mind you responding to a "wanted" ad with relevant info about what you are offering. As long as it isn't overdone and is done tastefully. Generally we try to keep direct advertisements out of the general discussion forums, but we do understand that sometimes the topic of a discussion turns to buying and selling in a general sense, where specific answers may be required to suitably answer a question.

In any event, welcome aboard.

Yep, understood. We won't just reply to any thread but it's good to know that it is allowed should the circumstances arise.