Established users starting a business, your thoughts on posting ads in business name.

I have a question for you Faithful Fauna Readers.

Suppose a couple of people who already have user names here get together and open a business specializing in reptiles. Now, neither of these people have any desire to do anything other than promote their new business by placing ads in the classifieds here. Neither of them want to change the established user names they have here nor do they wish to do anything other than post ads in the classifieds in the name of the business. Should a business, whose owners have established user names, be able to post in the name of the business?

The only wrinkle I can see is if someone starts a BOI, either good or bad, what entity would respond? Would something like 'owner of such and such' in the owner's personal signatures be sufficient to cover those threads, allowing communication with the business owners whose names are not the same as the business. Or would something else work better?

My answer would be no. If one individual wanted to start a business and wanted to alter his or her user name to the business name....no problem. Two individuals need to continue to post as two distinct individuals. Doesn't mean they could not reference the business name in their signatures or taglines