WiteLeo said:
An animal is only worth what someone will pay for it. THATS IT!
I agree that market drives the price. I also think that everyone is entitled to their favorites. PA's rule
Part of the leo's price also comes from the reputation of the breeder. For example, I've shelled out $30 for a super hypo tangerine baldy from Pet-co. If they were charging $100 I would have passed it up. I, however, paid over $200 for a similar caliber leo from a breeder. With a bargain petstore gecko you could end up with some extras: parasites, impaction, etc. You're also getting a young leo, probably shipped out shortly after hatching with no effort taken to assure that it's healthy, feeding, etc. When buying from a good breeder, you're not only paying only for the gecko, you're paying for a leo guaranteed to be healthy, you're paying for the time invested in the leo to get it established, you're also paying for the breeder's continued help and support.
The morphs most in demand command the highest prices. Once supply catches up with demand, the prices drop. Look at your run of the mill tremper albino. They debuted at $2000, today you can get them for $20. The demand for the best colored hypos, albinos, etc. exceeds the supply, so the price stays high. If someone were able to mass produce these high caliber geckos, supply would come closer to satisfying demand, and prices would drop.
Here's picture of a little Pet-co hypo I got (I actually bought her the same day Rob bought his). She's a pretty leo, but note the too thin tail and big turd of sand. I'd been watching her for awhile, she'd been there for close to 3 weeks and was still hatchling size and slowly losing weight. I ended up getting a hypo for the price of a normal, but she was no where near the caliber / condition of a leo you'd get from a good breeder. I purchased her thinking rescue more than an investment.
-Alice