I'm going to say I'm closet to The MBA Middle
** Eight is Enough: Per the NBC/Esquire survey, here are the eight different groupings (going from left to center to right):
The Bleeding Hearts (the left – representing about 10% of the survey): These folks are mostly white, highly educated, and very liberal. They believe in a strong government and are supportive of gay marriage and abortion rights. Think of Lisa Simpson from “The Simpsons.” They voted for Obama, 96%-1% in 2012.
The Gospel Left (the left – 11%): These people tend to be African Americans, females, and older. Like the Bleeding Hearts, they support government, but are more conservative on social issues like gay marriage and abortion. Think of Tyler Perry’s Madea. They voted for Obama, 99%-1%.
Minivan Moderates (the center – 14%): Two-thirds of these people are women and white, and they tend to live in the suburbs in the South and Midwest. They support abortion rights, gay marriage, and gun control, but they have concerns about government regulation. Think of Claire Dunphy from “Modern Family.” They voted for Obama, 66%-33%, and the reason he blew the doors off of this group was due to his campaign’s messaging on abortion and contraception.
The MBA Middle (the center – 13%): Mostly white and highly education, these folks are more liberal on social issues, more conservative on economic ones -- but they do support some government regulation. Think of Don Draper from “Mad Men” or Michael Scott from “The Office.” They split evenly between Obama and Romney in 2012.
The Pickup Populists (the center – 12%): These people tend to be white, lower income, and living in the South, Midwest, or rural areas. They strongly support the government doing more and taxing millionaires, but they also support gun rights and a constitutional amendment to balance the budget. Think of Phil from “Duck Dynasty.” Obama got 56% of the vote from this group.
The #Whateverman (the center – 13%): These are the least politically engaged in the survey. They’re also the youngest of the eight groups. They back abortion rights and gay marriage, and they’re divided on government involvement. Think Turtle from “Entourage.” Obama got 53% from this group, but another 11% didn’t vote.
The Righteous Right (the right – 14%): These folks are socially conservative and extremely devout. They oppose abortion and gay marriage, but are more supportive of some government regulation. Think Ned Flanders from “The Simpsons.” They broke for Romney in 2012, 87%-11%.
The Talk Radio Heads (the right – 14%): These people – mostly men – are your red-meat conservatives. They strongly oppose government regulation and spending; they are against abortion and gay marriage; and they want to end affirmative action. Think Jack Donaghy from “30 Rock.” They went for Romney, 94%-3%.
*** What the center wants: So who is this COMBINED center, and want does it want? Well, if there’s one common thread, they want fairness and meritocracy. According to the survey, 36% of this middle are Democrats, 36% are independents, and 28% are Republicans, and they voted for Obama by an overall 56%-43% margin. (Once again, if you win the center, you’ll win national elections.) In addition, 82% are white, 11% are Latino, and 6% are African American. They’re pessimistic about the state of the economy and the state of American politics. They support increasing the minimum wage and maintaining government programs like food stamps and welfare. And a whopping 73% agree that government should guarantee equal pay for equal work, regardless of gender or race. But this center is also a bit wary about government: 54% agree that the government shouldn’t legislate how Americans behave when it comes to abortion, marriage, and marijuana, while a combined 79% think government spending is either “wasteful and efficient” or “should never exceed what it takes in.” What’s more, a majority backs gay marriage, but they oppose affirmative action. And 76% agree with the statement that America should no longer be the world’s policeman.
http://firstread.nbcnews.com/_news/...hner-sell-the-emerging-deal-in-the-house?lite
** Eight is Enough: Per the NBC/Esquire survey, here are the eight different groupings (going from left to center to right):
The Bleeding Hearts (the left – representing about 10% of the survey): These folks are mostly white, highly educated, and very liberal. They believe in a strong government and are supportive of gay marriage and abortion rights. Think of Lisa Simpson from “The Simpsons.” They voted for Obama, 96%-1% in 2012.
The Gospel Left (the left – 11%): These people tend to be African Americans, females, and older. Like the Bleeding Hearts, they support government, but are more conservative on social issues like gay marriage and abortion. Think of Tyler Perry’s Madea. They voted for Obama, 99%-1%.
Minivan Moderates (the center – 14%): Two-thirds of these people are women and white, and they tend to live in the suburbs in the South and Midwest. They support abortion rights, gay marriage, and gun control, but they have concerns about government regulation. Think of Claire Dunphy from “Modern Family.” They voted for Obama, 66%-33%, and the reason he blew the doors off of this group was due to his campaign’s messaging on abortion and contraception.
The MBA Middle (the center – 13%): Mostly white and highly education, these folks are more liberal on social issues, more conservative on economic ones -- but they do support some government regulation. Think of Don Draper from “Mad Men” or Michael Scott from “The Office.” They split evenly between Obama and Romney in 2012.
The Pickup Populists (the center – 12%): These people tend to be white, lower income, and living in the South, Midwest, or rural areas. They strongly support the government doing more and taxing millionaires, but they also support gun rights and a constitutional amendment to balance the budget. Think of Phil from “Duck Dynasty.” Obama got 56% of the vote from this group.
The #Whateverman (the center – 13%): These are the least politically engaged in the survey. They’re also the youngest of the eight groups. They back abortion rights and gay marriage, and they’re divided on government involvement. Think Turtle from “Entourage.” Obama got 53% from this group, but another 11% didn’t vote.
The Righteous Right (the right – 14%): These folks are socially conservative and extremely devout. They oppose abortion and gay marriage, but are more supportive of some government regulation. Think Ned Flanders from “The Simpsons.” They broke for Romney in 2012, 87%-11%.
The Talk Radio Heads (the right – 14%): These people – mostly men – are your red-meat conservatives. They strongly oppose government regulation and spending; they are against abortion and gay marriage; and they want to end affirmative action. Think Jack Donaghy from “30 Rock.” They went for Romney, 94%-3%.
*** What the center wants: So who is this COMBINED center, and want does it want? Well, if there’s one common thread, they want fairness and meritocracy. According to the survey, 36% of this middle are Democrats, 36% are independents, and 28% are Republicans, and they voted for Obama by an overall 56%-43% margin. (Once again, if you win the center, you’ll win national elections.) In addition, 82% are white, 11% are Latino, and 6% are African American. They’re pessimistic about the state of the economy and the state of American politics. They support increasing the minimum wage and maintaining government programs like food stamps and welfare. And a whopping 73% agree that government should guarantee equal pay for equal work, regardless of gender or race. But this center is also a bit wary about government: 54% agree that the government shouldn’t legislate how Americans behave when it comes to abortion, marriage, and marijuana, while a combined 79% think government spending is either “wasteful and efficient” or “should never exceed what it takes in.” What’s more, a majority backs gay marriage, but they oppose affirmative action. And 76% agree with the statement that America should no longer be the world’s policeman.
http://firstread.nbcnews.com/_news/...hner-sell-the-emerging-deal-in-the-house?lite
