Petstore/museum/cashflow
Ok, I don't jump in here much, but here it is for what it's worth. I left the zoo field many years ago to open my own reptile display/museum. I had the idea that I could make a good living displaying herps, and have some fun too. I had great fun, and no money. I was able to borrow some bucks from a relative, and off I went. Funny thing to learn along the way, my admission price did not pay the bills. I only charged a buck, and thought this would make me rich, since the town I set up in had over 3 million visitors a year, and I figured I would get at least half of them. This never happened. I got 100 people a day at best, more like 20 people a day on average. I had a little gift shop, made me some money there. I finally tore down the display, turned the whole building into a gift shop, and made a fortune. So much for my zoo. After about 10 years, I decided it was time to put my zoology degree to better use again, I sold my store, and openned a pet store instead. I put it in Henderson NV, because there was no pet store there. I vowed to only sell captive bred animals, stick almost totaly to herps, and I would do great. Turns out the reason there is no store in Henderson, is that there is no clientel for such a business in Henderson. I slowly, but surely, went broke. I lost almost everything, house, car, land, money, it was the pits indeed. Bankruptcy followed soon after. I was able to buy back my store from the court over time, and that took me years to do. I moved my store to Las Vegas before I filed, and that is the only thing that saved me. My customer following grew, and my attitude changed. I payed back all my creditors, and changed my inventory. I added mammals, birds, and all the stuff you need to keep them. Las Vegas is too small a town to sell just herps, you are bound to fail if you try it here. I'm sure that is the same for most other towns too. Let's face facts, less then 4% of the pet owning public own herps. That is just not a big enough percentage to make a viable living. I now have a staff of 3, I work almost 7 days a week, work at home until late at night on my breeders, and take care of internet business to boot. I have a net income of over $100,000 a year at this time, and I work my butt off to get it. My advice to you if you want to start up a store or display is simple. Get some capital together first, or you are doomed. Get the right attitude that you are in this to make a living, or you are doomed. I'm not saying get rich, I'm not saying that the dollar rules you, but you had better at least make ends meet to pay the bills. I have been there. I have been poor, got rich, lost it all, got very poor, and slowly, over the last 7 years have gained most of it back again. It takes determination, lots of work, long hours, and a bit of luck. I have even looked into openning a store in the Tampa area myself. No way I would make it there, too many shops, too many dealers and breeders. And, from what I have seen on this site, stay clear of the "local experts", I'm not too impressed. Tour around the country, talk to other pet store owners from other areas, both the successful ones, and the ones that are not doing too well, or have failed. Learn from thier mistakes. Then ask yourself if this is what you really want to do. Then ask yourself if this is really what you are capable of doing. There is a difference. Sorry so long.
Ken Foose
Owner, Exotic Pets, Las Vegas NV