dwedeking
Member
On the other hand some people might think that once someone e-mails for pictures they establish a contact. It's like having people just walking by your store or actually going in and talking with you about your items.
This was a common thought process in advertising and marketing 30 years ago. Depending upon the marketing/advertising tool you are using this may or may not be a smart methodology to advertising. If you are putting a sandwich board in front of a retail establishment where you may get 100 - 500 people per day walking by (at the most), you want something that will grab their attention but make them ask a question about the product or services. The need to know the answer will get them through the door to start the sales process. When you are advertising online, you are reaching a much larger market. As such you need to prequalify your customers (and a photo is a great way to do this) so that your only dealing with interested parties and don't get overwhelmed with responses (if your not seeing this as an issue online then you need to review your advertisements as something is off, either the location, the offering or the pricing).
Daniel Wedeking
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