This is a huge issue for me, being a chameleon keeper/breeder. Alex
and Brett hooked me up beyond any and all expectations. I wanted to
set up a table, and try to sell one of my two cages, but I didn't have
anything else to sell. Alex ended up letting me work for him at the info
booth, while at the same time keeping my animals and cages on display
at the info booth - so I was able to give show info, and husbandry info.
I talked to dozens of people, at thebooth and at my presentations. I
had fun. The best part was seeing the people I spoke to go out and
make good decisions on what they purchased.
What bothers me is that I am often forced to "out" a vendor to a
customer. Vendors have a responsibility to not lie to their customers.
Thing is, they never expect someone to be there, telling the truth. When
they DO get outed, they get all pissy.
This show, I had my CB meller's chameleon with me for my
presentation. Some guy came up with one he just bought. It was
clearly justy about to die, any minute. Yet he was told it was a CB. I
told him he was lied to. I'm sure if he had gone to that vendor, the
vendor would have been VERY pissed at me infringing on his business.
Should I feel guilty that he lied? I don't. I also see many animals
(chameleons, since that's that I specialize in) for sale that are so skinny
and dehydrated, they should not be sold - they have zero chance, even
in experienced hands. And yet they are sold. It frustrates me.
Rather than have the promoter bar the sale of these animals outright, I
think promoters should put emphasis on education. My experience
selling books for Tony has lead me to think some sort of husbandry
booth would be benificial. I used to have the books set up at the
entrance of the show, and I'd talk to almost everyone buying a lizard. If
I reccomended books, and then gave advice, if I could. One of the
best thigns abotu this, is that I was able to not only give advice on how
to select an animal, but how to set it up. Vendors default to the cheap,
easy selling supplies. I find that a well-informed, non-impulse buying
(and some of them too) customer wants to get the stuff that's best for
their animal, but usually ends up buying useless cheap stuff, because the
vendors reccomend it!
I can't remember how many times I told people to NOT buy some
things, because they were useless. If they understand WHY a product
is useful or necessary, they'll spend money on it. Just b educating the
people before the sales, I up sold many MANY people from a
chameleon and $50 worth of cages and supplies, to $200+. I only
wish I was the vendor!
And added benifit to informed customers is that much of the cheap,
pointless crap won't be sold anymore. I cannot believe that some
vendors tell their customers that their chameleons NEED a bottle of
calcium drops to add to their water bowl... They put me in a position
to have to make them look stupid, because they try to justify a
pointless purchase to a customer. If only they were selling mineral or
repcal, and pushed THAT.
People that not only KNOW what they should buy, but
UNDERSTAND the reasons behind WHY they should buy it, tend to
buy a lot more, because they are confident in their purchase. There is
a financial incentive to educating your customers.
Eric A